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What, exactly, do Creatives do?
They concept ads as a team of an art director and a copywriter. This process
may include one or more of the following: painstaking research, writing,
focus groups, kung-fu movies, visualizing, perspiring, sketching, staying
up all night until an epiphany hits and/or Chinese food.
What is the salary range?
Your starting salary will depend on several factors: The size of the
agency that wants to hire you, the cost of living in the city you're
interviewing in, and most importantly, the strength of your portfolio.
Keeping all this in mind, you can expect a range from $24-50K. Forget
about the money—you'll make plenty before you die.
What's the difference between an art director and a copywriter?
Art directors dress better. Also, art directors are primarily responsible
for the overall look of the ad and the copywriter handles the writing part.
This, however, doesn't mean that the art director shouldn't think of headlines and the writer can't think of a visual.
What's the difference between an art director and a designer?
Designers dress even better than art directors. Also, designers tend to work
on stuff like logos, business systems, brochures and collateral material.
Art Directors from our school will find themselves working on television
commercials, magazine ads and billboards etc. This is a really simple
explanation. For a more detailed one, you'd better give us a call.
Do you have to have a degree in advertising?
No. Education can't hurt though.
Is there such thing as job security in advertising?
Yes, it's called a portfolio. If you've got a great one, you can always
get a job.
What is a portfolio/ book?
A collection of your real and/or spec ads.
Do I need a portfolio?
Does a jockey need a horse?
How long does it take to put together a portfolio?
2 years plus all the time it takes to figure out you need those two years.
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