This isn’t a "how-to" book or "how much you’ll make earning a living in the wonderful world of advertising" book — this is a story. A true story that lets you peer into the workings of an advertising pitch and the result of that pitch. You’ll follow author Randall Rothenberg as he tags along with four agencies trying to win the Subarau account. You’ll see the client’s marketing problem, the process they went through to find potential ad agencies, and the factors that led to their ultimate choice. You’ll watch each agency prepare for the pitch, their presentation, and the results. You’ll be there when the winning agency is announced and continue with the agency as it tries to not only resurrect but recreate the ailing image of a major car manufacturer.

The amazing thing about this book is that the author had unlimited access to all the parties involved. He sat in on major meetings. He traveled with the key players and picked their brains. He saw the clients smile and he saw them fume. He saw the agencies succeed and fail. He watched the whole enchilada roll out onto the table and he wrapped it back up and served it to us in an interesting and compelling story. This book gives an irreplaceable insight into the real world of advertising. Pick it up to get a true representation of what your life could be like in the business of advertising.

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